JAB, JAB, JAB, RIGHT HOOK/ HOW TO TELL YOUR STORY IN A NOISY SOCIAL WORLD

When managers and marketers outline their social media strategies, they plan for the right hooktheir next sale or campaign thats going to knock out the competition. Even companies committed to jabbingpatiently engaging with customers to build the relationship s crucial to successful social media campaignswant to land the punch that will take down their opponent or their customers resista nce in one blow. Right hooks convert traffic to sales and easily show results.